Case Study: City of Bloomington boosts sales tax revenue with Buxton

City of Bloomington - Customer Case Study

The City of Bloomington, Illinois, faced intense competition for retail development from nearby cities of similar size. Its challenge was to prove its unique development potential and stand out in the crowded Central Illinois market. To address this, the city became a client of Buxton in 2012 and began using its SCOUT platform.

Buxton's SCOUT tool provided Bloomington with targeted data on retail leakage and revenue potential, which the city used to direct its attraction efforts efficiently and educate stakeholders. This strategy led to the successful recruitment of retailers like Ashley Furniture. Within the first year of using Buxton, the city's sales tax revenue increased by 20%, translating to an additional $3 million in revenue collection.

City of Bloomington

Justine Robinson

Bloomington’s economic development coordinator