Case Study: WSS uncovers hidden urban market opportunities with Buxton

BUXTON HELPS WAREHOUSE SHOE SALE FIND HIDDEN URBAN MARKET OPPORTUNITIES

The customer, WSS, a specialty footwear and apparel retailer, wanted to expand beyond its Southern California base but needed to reduce the risks associated with site selection. To understand its market opportunities and customer base, WSS turned to the vendor Buxton for analytical services.

Buxton's analysis revealed unexpected infill opportunities in the Los Angeles market and provided a deeper psychographic profile of WSS's core Hispanic customers. This allowed WSS to confidently expand from 49 to 61 stores, including growing to 45 locations in the LA area without negatively impacting sales at existing stores.

WSS

William Argueta

VP of Real Estate and Retail Development