Case Study: iN DEMAND achieves rapid, cost-effective cloud storage and minutes-to-deploy NAS with Buurst (SoftNAS Cloud on AWS)

Leading Media Provider iN DEMAND Leverages Cloud Storage with SoftNAS Cloud and Amazon Web Services

iN DEMAND, a major content distributor owned by Comcast, Cox and Charter, was struggling with an overburdened on‑premises storage environment—about 800 TB of video assets, long (up to four-week) provisioning times, and rising maintenance costs—while needing to move large volumes of footage quickly for transcoding and distribution. An attempt to build an in‑house open‑source solution failed due to inadequate support, so the company sought a more flexible, cloud‑ready approach.

They deployed SoftNAS Cloud on Amazon Web Services, provisioning production storage in under an hour and migrating key workloads to the cloud. The solution simplified administration, supported standard file protocols, and delivered reliable throughput; iN DEMAND now stores 200+ TB on SoftNAS/AWS, dramatically reduced costs and provisioning time (weeks to minutes), and gained the confidence to shift more core processes to the cloud.

iN DEMAND

Keith Son

Director of Infrastructure