Case Study: KangaNews boosts engagement and registrations with Butterfly's responsive website redesign

KangaNews - Customer Case Study

KangaNews, the finance sector’s go‑to resource for Australasian fixed‑income news, needed a fresh, engaging and fully responsive website to attract more users, increase time on page and modernize its online offering. KangaNews engaged Butterfly to design and develop the new site, migrate its magazine back catalogue, and improve search, content presentation and registration flows.

Butterfly delivered a magazine‑style responsive site, integrated banner ads smoothly, exposed article teasers so search engines could index thousands of pages, and built a relevant weighted search with custom tagging and dashboard tools plus free‑trial registration. The result was a larger online footprint, improved discoverability and usability across devices, and measurable gains in audience reach and registrations for KangaNews.

KangaNews

Samantha Swiss

Chief Executive