Case Study: ANZSOG streamlines its website and CRM with Butterfly

ANZSOG - Customer Case Study

ANZSOG worked with Butterfly to redesign its website so its thought leadership, public sector research, events, and professional development programs were easier to find and more prominent. The school had been using four separate websites, which made it difficult for stakeholders to connect with ANZSOG and kept much of its content from being easily accessible.

Butterfly rebuilt the site around a content-first structure, creating a new information architecture, a customisable homepage, and a custom search function that surfaces related events, research, and programs in one place. Butterfly also integrated a new CRM by building a custom Joomla component with a REST-style API, streamlining event payments through Salesforce, enabling real-time content pushes, and adding single sign-on for a smoother user experience.

ANZSOG

Lisa Wheildon

Stakeholder Relations & Communications Manager