Case Study: Skylight achieves faster landing page iteration and double-digit profit impact with ButterCMS

Skylight drives double-digit profit margin impact with ButterCMS

Skylight, a company that sells digital photo frames, faced challenges with their traditional CMS, Shopify, which limited their ability to redesign their site and quickly create new landing pages for a rebranding effort. Their marketing team was unable to manipulate content without significant developer support, creating bottlenecks. To overcome these limitations, they chose to implement ButterCMS as their headless content solution.

ButterCMS provided Skylight with an intuitive platform where developers could build custom templates, empowering the marketing team to create and publish content independently. The solution enabled rapid A/B testing and the quick deployment of new pages. As a result, Skylight launched a live landing page within two weeks, and marketing could now publish pages in a single day without engineering support. This rapid iteration driven by ButterCMS led to a double-digit improvement in profit margin.

Skylight