Case Study: PickFu speeds up its website redesign and removes content bottlenecks with ButterCMS

PickFu more than doubles pages per visit with ButterCMS

PickFu, a company that provides consumer feedback and polling services, faced a significant content bottleneck. Their marketing site was hand-coded, requiring developer assistance for even the smallest edits. This created friction between the marketing and development teams, slowing down content production and hindering a planned sitewide redesign.

By implementing ButterCMS, PickFu empowered its marketing team to independently create and publish content using flexible components. This decoupled the teams, freed developers to focus on product work, and accelerated the redesign launch. As a result of using ButterCMS, PickFu more than doubled its pages per visit post-redesign.

PickFu