Case Study: Liberty Tax achieves faster, easier digital publishing with ButterCMS

Liberty Tax boosts site speed 300% with ButterCMS

Liberty Tax, a trusted name in the tax preparation industry, faced challenges with its old Umbraco CMS, which was heavy, costly, and made it difficult for the marketing team to quickly update content and target specific customer personas. To power a faster, more flexible user experience, especially in multiple languages, they chose to implement ButterCMS.

ButterCMS provided a headless solution that enabled Liberty Tax's team to update content instantly without developer help and manage multiple language sites with ease. The results included a 300% increase in site speed, the ability to launch the US and Canadian sites in just a few months, and full Spanish translation for the US site. The implementation streamlined processes, reduced overhead, and significantly improved SEO performance.

Liberty Tax