Case Study: Freddie’s Flowers achieves global content agility with ButterCMS

Freddie’s Flowers cuts content turnaround from 2 weeks to instant updates with ButterCMS

Freddie's Flowers, a UK-based flower delivery service expanding internationally, faced challenges with its hard-coded website. Their legacy system required developer intervention for all content updates, which took an average of two weeks, and could not efficiently handle localization for new markets. This slowed down marketing efforts like A/B testing and the creation of targeted landing pages.

By implementing ButterCMS, Freddie's Flowers empowered its marketing team to make instant content changes without developer help. The solution supported five different locales, allowing for easy page duplication and localization. The team also gained the ability to quickly build dynamic landing pages for promotions and run A/B tests. This resulted in a significantly faster turnaround for content, cutting the previous two-week delay down to zero, and provided a scalable framework for global expansion.

Freddie’s Flowers