Case Study: Pleo boosts workshop engagement and creativity with Butter

How Pleo made workshops more fun and productive

Pleo, a FinTech company known for its all-in-one card solution for businesses, was running ideation, brainstorming, and general online meetings that had become stiff, boring, and hard to engage. Their Product Marketing Manager, Björn Ingmansson, found that Zoom fatigue and low participation were making workshops less effective.

By adopting Butter for online workshops and meetings, Pleo was able to use features like Agenda, Queue, emoji reactions, and the Waiting Room music to make sessions more structured, interactive, and fun. Butter helped Björn keep people involved, ensure everyone’s voice was heard, and make workshops more productive, although the case study does not provide specific numeric metrics.

Pleo

Björn Ingmansson

Product Marketing Manager