Case Study: ProtectSeniors.Org raises nationwide awareness of retiree health benefits with Butler Associates’ mobile billboard campaign

ProtectSeniors.Org reaches 250+ media outlets with Butler Associates

ProtectSeniors.Org, a Washington, D.C.-based non-profit focused on retiree health care rights, faced the challenge of raising nationwide awareness on a limited budget. They engaged the vendor Butler Associates to develop a cost-effective branding campaign to reach a wide geographic area.

Butler Associates implemented a mobile billboard caravan that traveled 2,000 miles and held press conferences across seven states and Washington D.C. This solution generated over 250 media stories in 10 states, delivering the client's message to a vast national audience. The campaign resulted in a significant surge of calls and website traffic, raising nationwide awareness of retiree health benefits for millions.

ProtectSeniors.Org