Case Study: Marriott Hotels achieves +12% profits and -30% transportation costs with BusUp

Marriott Hotels cuts transportation costs by 30% with BusUp

The customer, Marriott Hotels, faced a significant challenge in managing the high cost and variable demand of its guest shuttle services. They needed a way to monitor actual usage, track occupancy per hotel, and offer a more flexible, personalized transportation option. The vendor BusUp was engaged to address this problem.

BusUp implemented an online booking and check-in system to provide demand transparency, enabled route sharing with neighboring hotels, and introduced an online payment system. This solution allowed Marriott Hotels to adapt its service offer, share costs with passengers, and improve quality with 24/7 support. As a result, BusUp helped the hotel achieve a 12% increase in profits and a 30% reduction in transportation costs, while serving over 600 passengers with a live KPI dashboard.

Marriott Hotels