Case Study: Baynote achieves a user-friendly, merchandiser-configurable recommendations engine with Busse Design

Baynote launches a user-friendly recommendations engine with Busse Design in HTML5, CSS3, and jQuery

Baynote, a provider of a powerful recommendations engine, faced a challenge as their retailer customers found the engine difficult to configure without help from Professional Services. They engaged Busse Design to create a user-friendly interface that merchandisers could use independently, provide accessible reporting, and build a scalable framework for future solutions.

Busse Design re-evaluated the application's developer-focused terminology and structure, presenting a new conceptual paradigm for merchandisers. They created new workflows, wireframes, and a modern visual design that integrated with Baynote's branding. The solution was delivered as functional HTML templates, resulting in Baynote VUE, a powerful and user-friendly engine that merchandisers can now easily configure and manage.

Baynote