Case Study: a confidential client achieves clickable ad PDFs with Businessware Technologies

a confidential customer boosts ad engagement by 40% with Businessware Technologies

The client, a confidential print-to-digital publisher, faced challenges with their static PDF newspaper editions, where advertisements contained non-clickable URLs. This reduced ad engagement and required a time-consuming manual process to add links. Businessware Technologies was engaged to develop an AI-driven solution to automate the digitization of these ads.

Businessware Technologies developed an automated system using a YOLO-based model to detect ad blocks and a multimodal LLM to extract URLs, which were then made into clickable areas within the PDF. This solution reduced preparation time per issue by 10x and increased reader engagement with advertisements by 40%, transforming the static PDFs into interactive digital publications.

Client (confidential)