Case Study: Large Media Company delivers training materials 80% faster with BusinessOptix

Media Company Uses Businessoptix to Design Consistent Processes and Training Materials to Support Users

Large Media Company, a media company, had invested heavily in a major CRM platform, but the system was not meeting the needs of all stakeholders and was hurting sales. In particular, sales staff were unable to access time-sensitive information, which reduced revenue. BusinessOptix was brought in to help address the issue.

BusinessOptix designed consistent sales processes and training materials, using its process mapping and embedded support capabilities to place help content directly inside the CRM platform. This made training available in context and helped users get up to speed faster. As a result, training materials were created and delivered 80% faster than before, while sales staff were able to access information more quickly and improve revenue performance.