Case Study: Honeywell achieves 30x more leads with BusinessOnline

Honeywell drives 30x more leads with BusinessOnline

Honeywell Process Solutions (HPS) faced challenges with its global online presence, including low lead quality and quantity, little competitive differentiation, and a high cost to serve. They partnered with BusinessOnline to revamp their internet strategy and create a new global multi-language marketing site to drive revenue and act as a business enabler.

BusinessOnline implemented a solution involving extensive customer research, consolidation of over 50 websites into two, and the development of a new global platform with e-commerce and online support. This strategy resulted in a 30x increase in annual lead volume from the website, a deeper understanding of customer needs, and the creation of a world-class online presence for Honeywell.

Honeywell