Businessmap
28 Case Studies
A Businessmap Case Study
Equinor, a leading energy company, faced the challenge of limited visibility across its teams and difficulty maintaining alignment between its strategic goals and day-to-day work due to organizational growth and the use of separate tools across departments. To address this, they partnered with Businessmap to find a better way to improve strategic alignment.
Businessmap implemented a solution that provided a centralized, visual system for managing projects and priorities. By combining this visual work management with the OKR framework, they connected strategic goals to operational work. This created a more transparent approach to strategy execution, giving Equinor greater visibility into initiatives and cross-team dependencies, which enabled teams to collaborate more effectively and stay focused on priorities.