Case Study: Salsify achieves actionable SaaS analytics insights with Domo and BT Partners

Salsify scales Domo adoption to 110 users with Business Technology Partners

Salsify, a SaaS company providing digital shelf solutions, faced challenges gaining actionable insights from its internal financial, sales, and marketing data. Their previous data lake and spreadsheet-heavy processes were not scalable or reliable for decision-making. They partnered with vendor Business Technology Partners to implement the Domo analytics platform.

Business Technology Partners guided a phased implementation of Domo, starting with Finance to secure quick wins before expanding. They helped Salsify build trusted, auditable data sets and trained an internal team, leading to widespread adoption. The results included a self-sufficient team, reliable data for company-wide decisions, and user growth from 110 toward a target of 200.

Salsify