Business Technology Partners
43 Case Studies
Case Study: Hard and Soft Fishing boosts DTC revenue and warehouse efficiency with SYSPRO and BT Partners
A Business Technology Partners Case Study
Hard and Soft Fishing more than doubles DTC sales with Business Technology Partners
The customer, Hard and Soft Fishing, Inc., a long-standing manufacturer of fishing tackle, faced significant challenges with its underutilized SYSPRO ERP system. After a leadership change, new CFO Becky Beth found the software was poorly implemented by a previous partner, hindering efficient manufacturing, inventory, and distribution processes. To start over and unlock growth, the company sought an experienced partner and selected Business Technology Partners (BT Partners) for a complete re-evaluation and reimplementation of SYSPRO.
Business Technology Partners designed and implemented a comprehensive solution, including two-way integrations between SYSPRO and the company's Shopify and Amazon sales channels to automate order and inventory flow. BT Partners also deployed a warehouse scanning system to streamline shipping. As a result, Hard and Soft Fishing's direct-to-consumer business more than doubled within two years with minimal additional staff, transforming it into a major revenue stream. The vendor's work enabled the company to process twice as many orders accurately and scale efficiently with added business entities.
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