Case Study: American Marketing Association improves financial visibility and efficiency with BT Partners' Sage Intacct

American Marketing Association saves 5-10 hours a month with Business Technology Partners

The American Marketing Association (AMA), a non-profit organization, faced challenges with its aging and poorly integrated technology systems, including its legacy accounting software. This hindered its ability to understand its members and deliver optimal services. To support a move to a new cloud-based CRM, AMA needed to replace its on-premise financial system and partnered with Business Technology Partners to implement Sage Intacct.

Business Technology Partners provided strategic planning and implementation support for Sage Intacct, which integrated seamlessly with AMA's new Salesforce CRM. The solution delivered real-time financial insights, automated processes, and flexible reporting. This resulted in significant efficiency gains, saving an estimated $250,000 in long-term technology costs and saving the accounting team 5-10 hours per month on manual journal entries, allowing AMA to redirect resources toward delivering more value to its members.

American Marketing Association