Case Study: Allured Business Media improves efficiency and reporting with Business Technology Partners and Intacct

Allured Business Media - Customer Case Study

Allured Business Media, a family-owned B to B media company serving the cosmetics, fragrance, flavors, and professional skin care markets, needed a better accounting system. Its prior system was antiquated, not cloud-based, not robust enough for its needs, and was creating customer service challenges. The company was also paying for maintenance it felt was slow and unused.

Allured chose Intacct and worked with Business Technology Partners for the implementation, reporting, general ledger setup, and required software interfaces. Business Technology Partners was praised for responsiveness and for finding work-arounds when problems came up. As a result, Allured is operating more efficiently, with better reporting and data access, and its small accounting team has more bandwidth to support clients.

Allured Business Media

Linda Getner

Controller