Case Study: Rulon International achieves 450% more qualified leads with Business Builders

Rulon International boosts qualified leads by 450% with Business Builders

Rulon International, a leading manufacturer of wood ceiling and acoustical panels for over 30 years, faced the challenge of modernizing its brand and messaging. The company needed to shift from its traditional outbound marketing strategy to an effective inbound digital approach to generate brand awareness and drive sales. They engaged Business Builders to help clarify their message and guide this digital transformation.

Business Builders implemented a comprehensive solution using the StoryBrand framework to refine Rulon's messaging, which led to a new logo, website, and high-quality video series. This was followed by a targeted paid ad campaign designed to reach their ideal customer base of architects and designers. The vendor's strategy successfully increased brand awareness and lead generation, resulting in a 450% increase in qualified leads for Rulon International.

Rulon International