Case Study: Hines boosts site traffic and brand engagement with Business Builders

Hines boosts site traffic 532% with Business Builders

Hines, a global real estate investment, development, and management firm, engaged Business Builders to address the challenge of marketing several new luxury communities in Northeast Florida. The client needed three distinct community websites, each requiring unique branding that reflected the individual neighborhood's character while upholding Hines' prestigious reputation. The goal was to increase leads and showcase premium amenities for the Markland, Palencia, and Southside Quarter developments.

Business Builders implemented a comprehensive digital marketing strategy that included full website development, social media campaigns, and targeted AdWords. The solution involved creating three unique, responsive websites and custom landing pages for available lots. This approach yielded significant results for Hines, including a 532% increase in site traffic and an 11% growth in Facebook engagement, effectively strengthening the brand's online presence and generating qualified leads.

Hines