Case Study: Mountaire Farms streamlines grower communication and boosts self-service with Bushel

Mountaire Farms reaches 40% grower adoption with Bushel

Mountaire Farms, a major U.S. poultry integrator and grain handler, faced a significant challenge in efficiently communicating with its many growers who lacked digital access to their account information. Every update on bids, contracts, and settlements required a manual phone call, which consumed substantial time for its merchandisers. To address this, Mountaire turned to the vendor Bushel to implement its customer portal and Trade service to digitize operations and provide growers with self-service tools.

By implementing Bushel, Mountaire empowered its growers with self-service access to real-time bids, contracts, and settlement reports. This dramatically reduced administrative calls and improved communication accuracy and timeliness. The solution achieved 40% grower adoption within months, freeing up merchandisers to focus on building stronger relationships. Bushel provided the digital infrastructure that set Mountaire on a path toward a more connected and agile grain business.

Mountaire Farms