Case Study: Winkworth boosts digital engagement with Burst Digital

Winkworth boosts clicks 3,702% with Burst Digital

Winkworth, a UK-based estate agency, faced the challenge of modernizing its digital presence to connect with a new generation of home movers who prioritize lifestyle and aspiration over just property specifications. They partnered with Burst Digital for a branding project to shift from property-led messaging to a more lifestyle-driven approach.

Burst Digital implemented a strategy focused on aspirational storytelling and lifestyle archetypes across social media and paid campaigns. This solution resulted in a 386% surge in impressions, a 3,702% increase in link clicks, and a 76% decrease in cost per click. The agency also doubled its social media followers and increased content engagement by 106%, successfully repositioning Winkworth as a modern lifestyle authority.

Winkworth