Case Study: PRT achieves a unified post-acquisition brand identity with Burst Digital’s CenTree rebrand

PRT rebrands with Burst Digital to unite its post-acquisition story

PRT, North America's largest containerized seedling producer, faced the challenge of unifying its brand identity following its acquisition of IFCO. They engaged the vendor Burst Digital for its branding expertise to create a cohesive new identity that would maintain market leadership.

Burst Digital developed the new name CenTree, which balances stability with growth, and created a complete visual identity including a logo, wordmark, and color palette. The refreshed branding retained the company's authority while signaling a modern future. While specific metrics are not provided, the client acknowledged the value within the proposal, and Burst Digital anticipates their future success in the market.

PRT