Case Study: Konica Minolta boosts self-service portal adoption with Burst Digital's targeted email campaign

Konica Minolta boosts self-service adoption with Burst Digital’s 9-email campaign

Konica Minolta, a global tech powerhouse in imaging and healthcare, needed to migrate its customers from a manual account management system to a new self-serve digital portal without losing engagement. They partnered with Burst Digital to solve this challenge of driving adoption for their digital transformation initiative.

Burst Digital implemented a targeted nine-email sequence with conversion-focused copy to educate customers and reduce hesitation. This solution successfully guided a large number of previously reluctant customers to the new online portal. For Konica Minolta, this migration achieved by Burst Digital resulted in streamlined customer service and a substantial reduction in human capital costs.

Konica Minolta