Case Study: University Canada West builds awareness for its new Vancouver campus with Burrard Strategy

University Canada West launches a year-long campus campaign with Burrard Strategy and reaches 3000+ international viewers

University Canada West, a private university in Vancouver, faced the challenge of creating awareness for its expansion into the new Vancouver House campus. The university engaged Burrard Strategy to develop a campaign to support its outreach to new and existing students as well as key stakeholders.

Burrard Strategy implemented a comprehensive campaign titled "A New Campus for Tomorrow’s Leaders." The solution included creating targeted marketing collateral, securing high-profile speakers, and executing a widespread advertising campaign across TV, billboards, digital platforms, and print media. The results were significant, including the development of a year-long narrative, a successful livestreamed convocation for over 3,000 international viewers, earned media coverage, and the introduction of a new community partnership initiative.

University Canada West