Case Study: Friends of Granville Island achieves stronger local advocacy and visibility with Burrard Strategy

Friends of Granville Island drives 132,663 digital impressions with Burrard Strategy

Friends of Granville Island, a group of concerned citizens from the island's creative sector, faced the challenge of revitalizing an internationally recognized but now underperforming destination. They engaged Burrard Strategy to help tell the island’s story and build a campaign for greater local accountability and control.

Burrard Strategy developed a narrative, branding with the slogan "It’s Time for Local Creative Control," and a mini-documentary. The solution included content amplification and media training. The results were 132,663 digital impressions, earned media coverage in major news outlets, and an effective campaign to mobilize the community.

Friends of Granville Island