Case Study: Arterium revives Tiocetam’s cognitive-functon brand with Büro.MT’s packaging and advertising campaign

Arterium refreshes Tiocetam’s branding after 12 years with Büro.MT

The Ukrainian pharmaceutical company Arterium engaged the design agency Büro.MT to create an elegant package and an advertising campaign for their long-standing drug "Tiocetam." The challenge was to reintroduce the product to its prescribers, including therapists and neurologists, and effectively convey its unique selling propositions for restoring cognitive functions.

Büro.MT developed a solution centered on a phoenix, a symbol of renewal, which was used in new packaging and a campaign slogan to visually communicate the drug's restorative effect. The result was a successful reminder campaign that refreshed the drug's image and re-emphasized its established market presence and efficacy to doctors.

Arterium