Case Study: ATB-Market achieves clearer customer insights with Büro.MT marketing research

ATB-Market surveys 2,550 customers with Büro.MT

The customer, ATB-Market, is Ukraine's largest discount supermarket chain. The company needed to understand the key needs and preferences of its target audience in relation to its own stores and competitors. On behalf of ATB-Market, the vendor Büro.MT conducted a large-scale marketing research project to address this challenge.

Büro.MT surveyed 2,550 real and potential customers near 50 ATB stores. The solution provided an accurate portrait of the target audience, including socio-demographic characteristics and perceptions of the chain. The results enabled Büro.MT to analyze how well the stores meet expectations and to formulate recommendations for the chain's development and promotion.

ATB-Market