Case Study: TripStop boosts credibility and engagement with Burning Fruit’s website and branding overhaul

TripStop reduces bounce rate with Burning Fruit

TripStop, a national small-to-medium enterprise that manufactures technology to protect pathways from damage, approached vendor Burning Fruit with the challenge of updating its extremely dated branding and website. The goal was to raise its credibility with shire councils across Australia and support a new marketing strategy to drive traffic and conversions.

Burning Fruit implemented a full overhaul that included new branding, custom design, copywriting, and website animations to showcase TripStop's technology and improve engagement. The result was a standout website that received great feedback and was already showing a very promising reduction in bounce rate. The client, Ron Gallagher, was very happy with Burning Fruit's comprehensive service and excellent all-around knowledge.

TripStop