Case Study: U.S. Fish and Wildlife Service boosts refuge visits with The Bureau Of Small Projects' America’s Wildlife Refuges rebrand

U.S. Fish and Wildlife Service drives 8.5 million impressions with The Bureau Of Small Projects

The U.S. Fish and Wildlife Service engaged The Bureau Of Small Projects to rebrand its National Wildlife Refuge System. The challenge was to make the system more memorable and recognizable, helping it better compete for public attention and motivate more people to visit its 568 wildlife refuges across the United States.

The Bureau Of Small Projects developed the new "America’s Wildlife Refuges" brand identity and launched it with the "Find Your Wild" campaign. This solution included brand strategy, naming, messaging, and a comprehensive digital advertising campaign. The results were highly successful, generating 8.5 million impressions, a 2–3% click-through rate, and 1 million remarketing impressions across Meta, Google, and LinkedIn.

U.S. Fish and Wildlife Service