Case Study: We Are Gentlemen achieves a sell-out launch — all stock sold in 54 minutes — with Bunting's Shopcast

We Are Gntlmen - Customer Case Study

We Are Gntlmen, a retailer of high‑quality men's shirts built around values like chivalry and integrity, needed a way to launch their new Humphrey charity shirt to a live audience and drive immediate sales while communicating the product's emotional and ethical value. They worked with Bunting and used Bunting’s Shopcast live‑commerce platform to promote the launch via social media and email and present the product directly to viewers.

Bunting ran a 24‑minute Shopcast hosted by founder Matt Bird using a webcam and microphone so viewers could watch the shirt being handled while shopping on wearegentlemen.com. Engagement peaked around 11 minutes, the first sale occurred after 4 minutes, highest sales activity at 21 minutes, and all launch stock was sold out 54 minutes after the Shopcast began—delivering a fast sell‑out, strong audience interaction, and successful fundraising through the charity shirt.

We Are Gntlmen

Matt Bird

Founder and Chief Product Designer