Case Study: Rebellious Fashion achieves up to 18.5% conversion uplift with Bunting

Rebellious Fashion - Customer Case Study

Rebellious Fashion, a fast‑growing fashion retailer with over 20 years’ experience and a recent surge in traffic, needed to better serve a varied visitor base and an often‑updated product catalogue. To address this challenge they engaged Bunting, the award‑winning website personalization tool, to deliver tailored onsite experiences and lift conversion rates.

Bunting implemented data‑driven personalization across the site — smart and adaptive product recommendations (homepage, product pages, cart, 404/search fail pages), trending product displays, mobile/desktop variations, time‑sensitive offers with countdowns, triggered messaging for free delivery thresholds, and real‑time urgency/scarcity indicators. The Bunting solution drove measurable uplifts, including an average 18.5% conversion increase from product page recommendations and a 2.6% uplift from homepage recommendations, delivering clear ROI and ongoing growth for Rebellious Fashion.

Rebellious Fashion

James Wayland

Head of Ecommerce