Case Study: Rattan Direct (UK’s leading rattan garden furniture supplier) achieves 20% uplift in conversions with Bunting

Rattan Direct - Customer Case Study

Rattan Direct, the UK’s leading rattan garden furniture supplier, faced a challenge with a diverse global audience and varied user journeys on its ecommerce site that were being served a one-size-fits-all experience. To address missed conversion opportunities, Rattan Direct partnered with Bunting and its website personalization solution to deliver more relevant, persuasive content to the right visitors at the right time.

Bunting implemented location-based welcome messages, targeted free-gift offers, algorithmic product recommendations (homepage trending, alternative suggestions on product pages, and complementary items in the cart), plus urgency and scarcity call-outs. The personalization activity by Bunting produced a reliable uplift in conversions, with product recommendations driving an impressive 20% increase in conversion rate.

Rattan Direct