Case Study: Harts of Stur achieves 10% conversion-rate uplift and 30%+ conversion growth with Bunting website personalization

Harts of Stur - Customer Case Study

Harts of Stur, a UK cookware retailer established 96 years ago and one of the country's largest in-store and online sellers, struggled to surface relevant products from a large and varied inventory. Visitors often landed on pages that didn't match their needs, so Harts of Stur engaged Bunting, a multi‑award‑winning website personalization tool, to introduce on‑site personalization and improve relevance.

Bunting implemented algorithmic smart product recommendations (homepage best sellers, adaptive product‑page suggestions, and alternatives on 404/search‑fail pages), triggered messaging for free‑delivery thresholds, urgency alerts for low stock and live page views, and personalized cart‑abandonment emails. After rigorous testing and optimization by Bunting, Harts of Stur reported a 10% increase in conversion rate year‑on‑year and more than a 30% overall increase in conversions.

Harts of Stur

Matt Price

Website Manager