Case Study: Exito achieves 10.1% conversion and 17.8% revenue-per-visit uplift with Bunting

Exito - Customer Case Study

Exito, the largest retailer in South America operating over 2,500 stores and a busy online store at exito.com, faced the challenge of making its site relevant to millions of diverse visitors and a large product inventory. To process and segment visitor data and deliver tailored experiences, Exito chose Bunting’s website personalization tool for its flexibility and ease of use.

Using Bunting, Exito segmented visitors (new, visited-but-not-purchased, returning) and personalized homepages, product recommendations, newsletters and device-specific content, plus ran tests and pop-ups to re-engage shoppers. Bunting’s implementation drove a +10.1% increase in conversions and a +17.8% increase in revenue per visit, significantly boosting sales and average order values.

Exito

Santiago Salazar Saldarriaga

Project Manager and Traffic Specialist