Case Study: Thermo Fisher Scientific boosts sales training engagement with BUNDLAR AR

Thermo Fisher Scientific boosts sales support with Bundlar, driving 1,600+ interactions and 40% engagement

Thermo Fisher Scientific sought an innovative solution to make critical sales information more accessible and engaging for their team, moving beyond static training materials that were not measurable and had low retention rates. They partnered with Bundlar to implement an augmented reality (AR) proof of concept pilot to address this challenge.

Bundlar's solution was a one-stop-shop Sales Support Guide enhanced with augmented reality. This guide transformed static pages into interactive content, allowing the sales team to access resources like PDFs, videos, and forms through contextual AR buttons. The implementation by Bundlar was highly successful, resulting in over 1,600 interactions with the training content and an impressive 40% engagement rate, significantly improving communications and support for the sales team.

Thermo Fisher Scientific