Case Study: AS Saint-Etienne boosts business club engagement with Bundeling

AS Saint-Etienne unites 550+ companies with Bundeling

AS Saint-Etienne, a well-known French football club, faced the challenge of maintaining engagement within its B2B partner network beyond traditional touchpoints like matchdays and events. The club needed a solution to facilitate continuous communication, quantify connections, and optimize member commitment. To address this, they implemented a platform from the vendor Bundeling.

Bundeling provided a 360° platform that centralized communication, networking, and event management. The solution saved the sales department significant time, increased community engagement, and made event management much more efficient with real-time updates. The measurable impact was a more actively engaged network where members could connect professionally and generate new business opportunities, with one member calling Bundeling "a real gold mine."

AS Saint-Etienne