Case Study: Halesowen Motor House boosts conversion and customer experience with Bumper PayLater

Halesowen Motor House boosts red work conversion by 22% with Bumper

Halesowen Motor House, a dealership serving motorists for over 70 years, was looking for an innovative payment method to boost conversion on essential vehicle work while minimizing the use of discounts. Their key goals were to improve the approval of identified repairs and maintain their excellent customer service levels. They partnered with Bumper to implement its PayLater solution.

Bumper provided its PayLater service, an interest-free buy now, pay later option that allows customers to split bills into monthly payments. This solution led to significant results for the dealership, including a 22% increase in red work conversion and a 40% increase in amber work conversion. Overall, Halesowen Motor House achieved a 35% combined increase in red and amber work conversion and an additional £14,600 in labour sales, all while maintaining a 4.9/5 customer rating for the Bumper service.

Halesowen Motor House