Case Study: Group 1 Mercedes-Benz Coventry boosts amber conversion with Bumper PayLater

Group 1 Mercedes-Benz Coventry boosts amber conversion 100% with Bumper

Group 1 Mercedes-Benz Coventry, a dealership within a leading automotive retail group, faced the challenge of selling "amber work"—advisory repairs that customers often delay due to cost concerns or a lack of immediate urgency. This was a major hurdle to achieving their sales targets. To address this, they implemented PayLater, an interest-free monthly payment solution from Bumper.

By using Bumper's PayLater solution, customers could spread the cost of repairs over several months. This led to significant results for the dealership, including a 138% increase in amber work sold and a 27% increase in the overall average invoice value. The solution also resulted in positive customer feedback and gave service advisors more confidence when recommending work.

Group 1 Mercedes-Benz Coventry