Case Study: Parsnip launches on social media to drive awareness and engagement with Bumbl

Parsnip drives 964K impressions with Bumbl

Bumbl partnered with fintech startup Parsnip, which raises money for charities by rounding up donors' electronic payments. The challenge was to launch the brand on social media to raise awareness of the Parsnip service with both donors and charities.

Bumbl developed engaging social content that highlighted the work of charities and promoted the service. The solution drove over 47,000 reactions, comments, and shares, generating 964,000 impressions across Facebook and Instagram.

Parsnip