Case Study: Northumbria University boosts postgraduate internship conversions with Bumbl

Northumbria University boosts conversions by 125% with Bumbl

Northumbria University needed to generate awareness and drive uptake for its post-graduate internship programme among students and recent graduates. The university partnered with Bumbl to develop an asset library for social media and create a paid media strategy to effectively reach this audience.

Bumbl developed a suite of creative assets and implemented a paid media plan that utilized retargeting campaigns to nurture audiences. This solution resulted in a 125% increase in conversions for the programme and achieved a cost per thruplay of £0.03.

Northumbria University