Case Study: Bandai Namco achieves a 6.5 ROAS across eight regions with Bumbl

Bandai Namco achieves 6.5 ROAS across eight regions with Bumbl

Bumbl worked with Bandai Namco, specifically its NAMCO Funscape UK division, to address the challenge of driving reach, engagement, and online bookings for its arcade and bowling venues across the United Kingdom.

Bumbl implemented a data-driven social media strategy featuring extensive A/B testing for paid media. This approach optimized various advertising elements per location, leading to the launch of 1,275 ads. The results included 19 million impressions and an average return on ad spend of 6.5X across all regions for Bandai Namco.

Bandai Namco