Case Study: MotionPoint boosts organic revenue and engagement with Bullseye Strategy

MotionPoint boosts organic revenue 162% with Bullseye Strategy

MotionPoint, a managed translation platform, faced the challenge of clearly defining its highly technical services. Their content was spread too thin, causing both users and search engines to struggle, which hindered their organic search performance. They partnered with Bullseye Strategy for an SEO strategy to address these issues.

Bullseye Strategy conducted an audit and implemented a solution involving keyword mapping, content optimization, and website restructuring. This approach significantly reduced keyword cannibalization and improved site structure. The results were substantial, including a 495% YoY increase in average time on page, a 127% YoY increase in organic CTR, and a 122% YoY increase in organic impressions, driving a significant amount of new, relevant organic users to the site.

MotionPoint