Case Study: Jets.com reduces CPL and increases qualified leads with Bullseye Strategy

Jets.com lowers CPL to $100 max with Bullseye Strategy

The customer Jets.com, a private jet charter company, faced challenges with escalating cost-per-lead and inconsistent lead quality. They partnered with vendor Bullseye Strategy for its paid media services to bolster qualified lead flow and achieve a target cost-per-lead of $100 or less.

Bullseye Strategy implemented a comprehensive paid search and display solution involving bidding strategy adjustments, audience targeting, and landing page experiments. This approach significantly reduced the overall cost-per-lead while increasing the number of qualified leads, achieving excellent return on ad spend (ROAS) for Jets.com.

Jets.com