Case Study: Corcoran boosts paid search performance with Bullseye Strategy

Corcoran cuts CPC with Bullseye Strategy and boosts CTR in year 1

Corcoran, a premier real estate brokerage, faced a challenge where its Google AdWords campaigns were increasing in cost while underperforming on key metrics like click-through rate; a critical lack of lead conversion tracking also hindered performance measurement. To address this, they partnered with Bullseye Strategy for paid search (PPC) management.

Bullseye Strategy rebuilt the campaigns from the ground up, optimizing keyword match types, ad copy, and targeting while implementing lead conversion tracking. The results were immediate, with Bullseye Strategy delivering a significant decrease in cost-per-click and a substantial increase in click-through rate within the first year, alongside a major increase in leads in the first quarter.

Corcoran