Case Study: Primo Ceramic Grills achieves an 82% average lift in store views and 2,100+ local searches with Bullseye Locations

Primo Ceramic Grills - Customer Case Study

Primo Ceramic Grills needed a high‑profile promotion to kick off the 2014 grilling season that would drive consumer traffic to local retail partners and engage top-tier channel resellers so customers could find dealers with the best selection, service and deals. To power targeted local search and mobile access for the campaign, Primo used Bullseye Locations’ turnkey, cloud-based store locator (bullseye® location software).

Bullseye Locations integrated its locator into Primo’s mobile-friendly landing page and coupon-driven “Spring Fever” sale, supported by Facebook, print, web ads and homepage placement. The two-week campaign produced over 2,100 search requests and more than 3,300 location exposures, delivered an average 82% lift in locator views (with some stores over 110% lift), and spurred increased dealer engagement as non-participating retailers sought elite status.

Primo Ceramic Grills