Case Study: Primo Ceramic Grills drives in-store sales and reseller engagement with Bullseye Locations

Primo Ceramic Grills boosts locator views 82% with Bullseye Locations

Primo Ceramic Grills, a ceramic grill manufacturer, sought to kick off the grilling season by driving consumer traffic to its top-tier retail partners. Their challenge was to engage these key resellers and ensure customers could easily find dealers with the best products, staff, and deals. They partnered with Bullseye Locations to utilize its turnkey, cloud-based store locator service for this promotional event.

Bullseye Locations implemented a targeted local search solution for Primo's "Spring Fever" promotion, which was promoted via multiple advertising channels. The solution directed users to a mobile-friendly locator that featured only qualified elite dealers. This resulted in over 2,100 search requests and 3,300 location exposures in two weeks, with a sampled average lift in locator views of 82%. The campaign also successfully increased engagement from other dealers who sought to become elite partners.

Primo Ceramic Grills